Sainsbury’s, which is considering a bid for Argos owner Home Retail Group, reported a 0.4 per cent drop in like-for-like sales (excluding fuel) in the period at a time when all the established supermarkets are facing a brutal food price war with the discounters such as Aldi and Lidl. The money will go to support Save the Children’s work to improve child literacy in the UK. Mog has not been having the best days of his life during Christmas. The brand has chimed in the Christmas campaign marathon and made this exclusive video, which features the most adorable animated cat in the world Mog. Events Upskill at online workshops, courses, talks. Sainsbury’s and advertising agency AMV BBDO have released this amazing video spot recently. People Connect with over half a million peers, clients & mentors. Sainsburys Mog The Cat advert is brilliant. Asks forum Get insights, feedback, advice & find collaborators. More than £1.5 million has been raised from charitable donations from selling the book and a soft toy "on behalf of" Sainsbury’s, author Judith Kerr and publisher HarperCollins Children’s Books. Sainsburys - Mog’s Christmas Calamity by AMV BBDO on The Dots. The company said in its trading statement that the exclusive Mog's Christmas Calamity book had topped the UK bestselling book charts for four consecutive weeks. Sainsbury’s and its agency commissioned author Judith Kerr to create a new children's story about her character, Mog the cat, and made it into a film. The FTSE 100 company pointed to the campaign, created by Abbott Mead Vickers BBDO, as an example of its "good performance", despite reporting flat sales.
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